I PAID THIS MARKETING GENIUS £45,000 LAST YEAR BECAUSE HE MADE MY CLEANING BUSINESS AN EXTRA £450,000

Now You Can Hire Him For Less Than 
£9 A Week.

Dear Friend

Yes, that is absolutely true! I paid Dave Grooms £45,000 because he was worth every penny of it. He made my cleaning company much more than that – and the money I paid him with came from the profits he produced for me with no cost to me.

AND YES. IT’S ALSO TRUE THAT YOU CAN HIRE HIM FOR JUST £8.53 A WEEK.

This offer is not for everyone. In fact, it will probably be a waste of ten minutes for you to read the rest of this letter unless you meet one of the following criteria:

 * You own a cleaning business and are not getting as much business as 
    you  would like.

  * You’re afraid to deal with advertising agencies to whom you have to give a
      fortune and end up getting little or no business in return

  * You own a reasonably successful business, but you have stagnated.
      Competitors are catching up with you and it’s getting harder and harder to
      make a living.

  * You could make a lot more money if you had a marketing genius working for
      you.

If any of the above statements apply to you, you simply must read this no-risk offer to at least find out whether Dave Grooms can help you.

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Before going any further, let me introduce myself. My name is Mick Jones. I started my cleaning business 10 years ago and with lots of hard work I achieved a turnover of £200,000 pa. Growth had been slow and difficult until a friend introduced me to Dave Grooms a local business growth specialist. Now Dave only agreed to work with me as we had a mutual friend – you see Dave normally only works with companies larger than mine. Well within just a few shorts months he managed to grow my business substantially. In fact I had to ask him to stop as we struggled to get new employees on board and trained. He responded by creating a system to help my recruitment and training.

Now I considered myself to be good businessman but the techniques Dave used were pure genius. The exciting fact is that most did not involve any expensive advertising. 

One day me and Dave were having a general chat when he mentioned that he gets 4/5 calls every month from Cleaning Companies who want help growing there business. Dave was upset that he could only help a few local companies and that he was too expensive for the smaller cleaning company to swallow.

Then I had a great idea!

“Dave, Perhaps you could set-up a system where you share the system you generated for my business. You could offer Multimedia training , guidebooks, examples, workbooks, support and newsletters.  You could provide all of the letters, adverts, telephone scripts etc. Hey, why not offer the service of setting up a web site just like mine.”

Well to my surprised Dave Grooms said, “OK, Mick I’ll do it.”

YOUR OPPORTUNITY TO COPY A PROVEN SYSTEM OF GROWTH

Dave went on to explain that he has worked with many Cleaning companies during his career and was ready to share his secrets with a wider audience. He was so confident that he could double most cleaning companies turnover that he even wanted to guarantee the system.

Now this is the first time (and probably the last time) I’ve ever written a letter like this one but I can not thank Dave Grooms enough for the help he has given my business and the effect it has had on my life style. 

The Finest Marketing Mind On The Planet

In my opinion Dave Grooms is the finest marketer on this planet! He generates marketing ideas as compulsively as my Labrador, Sassie, fetches tennis balls. Now he is producing a monthly publication and training material to share and teach in minute details the principles that he has used to help dozens of cleaning companies and hundreds of other industries to make fortunes.

Dave is so good that his major income doesn’t come from hourly billings, fees, or commissions. He only asks his clients to share with him the additional profits that he generates for them. On that basis I paid Dave £45,000 last year as he made my business £450,000 in extra turnover. I also know that Dave Grooms made other companies millions in increased revenue’s.

Why Is He Revealing His Secrets?

This is the first time Dave Grooms has ever sat down and divulged the secrets of his successful marketing philosophy. Normally when people want to learn what he knows, he charges them 10% of the increase in turnover (and they gladly pay it!) Admittedly, it’s very unusual for an expert of his stature to give away so much inside information for such a relatively low price. But Dave has his reasons.

You see, Dave has been caught in a conflict between two seemingly immovable facts:

He loves to teach everybody, regardless of whether they’re in a big business or small business; but

He can’t work individually with smaller clients because it takes him just as much time to work on a deal that will make him £10,000 as one that will make him £100,000.

 Now Dave has become convinced that it would be worth his while to create an in-depth, comprehensive, step-by-step system of the major marketing principles he has used to make himself and many others tens of thousands of pounds – principles that can be used by all cleaning businesses, small, medium and large. Now he can make more money with less work and help more people!

Samples Of What You’ll Learn

Let me share with you a few of the actual ideas Dave teaches. As terrific and useful as they will seem to you right now, they just scratch the surface of all he will teach you each month.

You will learn (an abridge version):

Month 1

Introduction to the 12-month course

Insider knowledge of what customers want from a cleaning company

        Do you really know what your customers want?

The principles of the Unique Selling Proposition, or USP

How to create a USP that is distinct, appealing and sets your business apart from every other “me too” competitor.

Understanding the marginal net worth of a customer

Geometric Growth

 

Month 2

How to use your current customer base to endorse you to other businesses

Sample endorsement letters

                Using this simple technique I grew my business by 50% in two months

Observe customers closely to understand their needs

Work all complaints to your advantage

How to train your customers to appreciate your service

Customer and staff communication strategies

 

Month 3

How to respond to any enquiry

How to position your company before you arrive

Effective presentations to prospects – including ready to use presentation material

How to price for maximum profit

How to close the deal

 

Month 4

Select your niche

Using Direct Mail to flood your business with new customers

Ready to use letters.

Tell your customers the truth

Lead your prospect by the hand

 

Month 5

Effective Telemarketing campaigns

Successful scripts

Salesmanship

Key points to remember

How to push your prospects hot buttons.

Profitable advertising

 

Month 6

How to use the power of the Internet to flood you business with new customers

How to become a cleaning expert in the local community

Make doing business with you inviting, fun and easy

Understanding customers desires

Up selling to existing customers

 

Month 7

How to create customer loyalty

How to generate referrals from your clients

Ready to use referral systems

Strategies for controlling sales staff

Strategies for controlling cleaning staff

How to recruit the right staff

Staff training

Month 8

How to increase the value of your current cleaning contracts

Joint ventures / Alliances with other companies

Go wild with possibilities

Finding hidden profit

More ready to use ad’s, letters and referral systems

Month 9

Specialist services

Becoming a preferred partner for other companies

Newsletters for your current customers and prospects

Your marketing plan

Testing is the key to successful marketing

 

Month 10

How to generate free articles in the local press

How to create killer adverts

Yellow page ads that will out pull your current advertising by 500%

Direct response advertising

Motivational marketing

Month 11

Building a powerful sales force

How to automate your marketing efforts and business processes

Your role in the growing organisation

Keeping in control

Motivating staff

How to monitor customer satisfaction

 

Month 12

Your next 12 months marketing plan

How to continue the growth into the future

A Whole New Way Of Thinking About Your Business

Dave will show you a wealth of overlooked and hidden profit and cash-flow opportunities in your business that you have never though of. He’ll show you how to find other opportunities that you’d never think of, and precisely how to exploit them for all they’re worth. He will help you profitably liberate and redeploy your company’s overlooked assets. It’s a whole new way of thinking that you can apply to any product or service, and catapult past all your competitors.

For example, most cleaning companies, once they have sold their basic service, make no effort to sell the customer anything else. Yet the “back-end” is usually more profitable than the sale of the initial product because you don’t have to pay to find a prospect. And once your customer trusts you, they will buy from you forever.

Most successful people who use direct-mail in their business have found a myriad of opportunities to make money from their prospects lists, such as mailing-list rentals, or joint-ventures with other people whose customers profile is similar to their own. Dave will teach you how to apply this simple concept to your cleaning business, and I guarantee that the “found” money you’ll earn from it will more than pay for your investment in Dave’s course.

Marketing Is The Engine  
That Drives Every Business

Let me stress something that should be obvious to you but which probably isn’t:

Your biggest competitive and financial advantage over your competitors lies in your ability to market and their inability to do so. Whatever business you’re in, you’re marketing company whether you like it or not.

Success doesn’t depend on how much money you borrow from the bank. It’s much more profitable to get that money out of every marketing pound you spend. In fact, it’s conceivable to get many times more response from the same marketing pound. Dave’s techniques have enabled his clients to get as much as a 500% increase in profits for the same amount of money. That’s tremendous leverage!  

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You Can Do It!

Even though it took a marketing genius like Dave Grooms to dream up these principles, they can be taught to anyone of average intelligence, an open mind and an entrepreneurial spirit. Every month he will teach you clearly and lucidly so you can go out and do it – now. He will even provide all the samples from mine and other business. If he talks about sales letters you will be given the actual sales letters that have been tested to return the best results. If he talks about yellow page ads, you will be given those tested ads.

 Just listen to some of these impressive testimonials from a few of the many happy cleaning company owners who have already subscribed to the ‘Double Your Cleaning Business’ product and have implemented the principles they learned from it:

“Just by scratching the surface of all that is contained in your ‘Double Your Cleaning Business’ system, my gross sales are already up £51,343.”
Ron DeLucia – Leciester

“I have experienced almost 50% growth in just four months”
Mark Schumucker - Glasgow

“Thank you, Dave. You are the best teacher I have experienced in my life. Your ‘Double Your Cleaning Business’ is the reason I’ve taken home an extra £2000 this month.”
Ray Smith – Plymouth

Wouldn’t you like to be telling success stories like those in a few months?

The principles Dave teaches are practical and real, and you can use them the same week you learn them. He lays them out so clearly that even someone who was previously a non-concept ional thinker can embrace them. He will expand on your entrepreneurial instincts and show you how to quickly transform your ideas into cash.

How Much?

Now, the price for all this:

It’s £37  (approx $68 USD ) per a month, which is either a lot of money or a pittance, depending on what you compare it with.

If this were just another home study course, it would be on of the more expensive ones. But if you hired Dave to personally teach you these concepts, you would pay him £5000 per month – and that’s a real world figure. That’s exactly what his clients regularly pay him for implementing the monthly systems listed.  

So for the pound equivalent of less than twenty minutes of Dave’s time, you can have access to all the concepts and samples he has honed to a fine edge over 10 years of trail and error – the same concepts and material he used to produce a 200% increase in my business last year.

He wasn’t born with this knowledge. He worked with more than 165 companies and he has earned his education. He has made every marketing mistake possible and tested thousands of different approaches. You will be paying pennies to avoid the costly mistakes he has paid a fortune to uncover through personal experience – mistakes nearly every business in the UK makes every day.

A Better Than Risk Free Guarantee

Besides, if after following and applying the concepts from the first three month’s material, and you don’t make many times what you paid for the course. YOU CAN GET ALL YOUR MONEY BACK WITHOUT EVEN HAVING TO GIVE A REASON. Plus, you’ll still be thousands of pounds ahead, because you can keep all of the incredible valuable premiums I’ll describe in a moment. (That’s right – keep the bonuses even if you cancel!)

What do you actually get?

Every month, you will receive access to a web page where you will be guided through via an audio and visual presentations major marketing concepts that will produce immediate profits. This presentation will be like sitting in an actual seminar with Dave. You will also have access to Work Books, Guides, Articles, Audio files, Samples, Actual Results From My Business and support material. You will also be able to share experiences with other cleaning company owners via the online forums.

These are not random, ivory-tower ideas – but organised, proven, scrupulously ethical strategies which have made me lots of money and will continue to do so in the future for anyone who uses them.  (So why shouldn’t it be you?)

What’s more, you’ll also get…

 Over £2,036 In FREE Bonuses!

As a new subscriber to ‘Double Your Cleaning Business’, you’ll receive the following free bonuses that are together worth over £2,036.

Bonus #1:            

The Greatest Book on Advertising Ever Written

Ask anyone who knows their stuff to name the greatest book on Advertising ever written and they're almost certain to say 'Scientific Advertising' by Claude Hopkins. Believe it or not, this timeless classic was first published back in 1923 but its profound insights into the world of Advertising are as relevant as ever. This book is a true treasure that's worth reading - and then re-reading

Value £97

 

Bonus #2:            

21 Power Principles Of Great Business - 72 minutes training seminar on what makes great businesses great

Value £79

 Bonus #3:            

Your own profit building website

Yes we will create and host a web site for your business. The site will be optimised to guarantee maximum response. Delivered in Month 3

Value £600

 Bonus #4:            

Client and Prospect Management System

Software design to handle all of the sales process. The system will generate follow up letters, prompts for phone calls, diary reminders, contract renewals, prompts for additional services (carpet cleaning every 3 months etc) and lots more. A full business management system. Delivered in month 3

Value £1200

 Bonus #5:            

Monthly Newsletter

Every month we produce a marketing newsletter for the cleaning industry giving tips and suggestions.

Value £60pa

Bonus #6:            

Unlimited Email Advice

Ask Dave Grooms as many questions as you like via email

Value £Priceless

 Bonus #7:             

2 x One to One Business Growth Consultation

Dave Grooms will spend one hour on the phone with you. He will address your specific needs and problems and ensure that you are on track for exponential growth in your business. Delivered Month 4 onwards.

Value £Priceless

 Six of the seven valuable bonus items are yours to keep even if you decide to cancel your subscription after the third month. But we feel confident that you won’t cancel after you’ve leaned profitable ideas like these: 

Flood your business with as many new customers as you can possibly handle.	Sell more to the customers you already have
Increase your profit margins and pound value of each sale you make.	How to increase your prices by 10%
Get tons of referrals from your existing customers.	How to use testimonials from your satisfied customers to absolutely wipe the floor with your competitors
How to develop the most valuable business asset you have.	How to get the name of the person who is responsible for cleaning
Dozens of ready to use letters	How to ensure that you are the only choice for cleaning in your local area
A secret phrase that will increase your sales by 18%	How to use a simple advertising trick to get hot prospects calling you
How to avoid the biggest mistakes you can make in your business.	Print ready brochures
A sales presentation that will almost guarantee that you win every contract	Print ready ads

We know we’re asking you to pay a lot compared to other “home study course” offers. It only stands to reason, therefore, that the guarantees should be stronger and your compensation greater if you don’t believe our promises have been fulfilled.

I can’t overemphasize the value of these free bonuses you will receive. If you brought all six-bonus items, you’d pay more than £2036.The wonderful ideas they contain can make you many thousands of pounds, and you can’t get them anywhere else. There is literally nowhere else you can go for information like this. You can’t get it from textbooks or marketing agencies. The fact that Dave is willing to offer unlimited email support and two consultations by phone is amazing. The value of these bonus items is literally priceless.

‘Double Your Cleaning Business’ is the real thing, and this is your best chance to get it. Numbers are limited for the next training course. Only those who respond within the next few days will be guaranteed a place.  

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 Your Success Or Failure

Depends On Marketing

I can’t emphasize it enough: Marketing is the lifeblood of every business!

If you’re not constantly bringing in new customers and keeping them, before long you won’t even have a business – no matter how good your service is. That’s fact.

Dave Grooms marketing concepts are the simplest, most inexpensive and most powerful concepts I’ve ever seen. I’ve used them over and over in my business, and I’ve reaped tens of thousands in profits as a result. I know you can do the same.

I hope you’ll come aboard as a subscriber. You’ll be so thrilled with what Dave teaches you, you’ll probably stay awake at night thinking up new ways to put it all into practise in your business.

Whatever you decide, remember this: Every business or aspiring entrepreneur who is the proud owner of Dave Grooms Cleaning Business course will soon have an almost unfair advantage over his or her competitors.

Shouldn’t that be you?

 Sincerely

Mick Jones

PS.     If you’re still not sure that a subscription to Dave Grooms ‘Double Your Cleaning Business’ system would be worthwhile, consider this:

          I paid Dave Grooms £45,000 last year to gain this information. You can get all of my material and the concepts for just £37 per month.

          And with Dave’s generous money-back guarantee, you have nothing to lose by giving it a go. Plus, if you decide you don’t want the course after three months, you get to keep the three months worth of material plus the six bonuses (which alone are worth £2,036). So even if you decide to cancel, you will still come out over £2,036 ahead! What have you got to lose?!!!

          You will receive ready to use presentations, ads, direct mail letters, telemarketing scripts, sales strategies/training plus lots more.

          As I see it, the only way you can lose on this proposition is if you pass it up.

 

** PRICE TOO EXPENSIVE ? **

** LOOK AT THE OPTIONS BELOW **

     Dave Grooms

OK, so you might be interested in my system, but you may still have unanswered questions. Well, I’ve put myself in your shoes and tried to put them all down for you here with my honest answers.

Q: Will you guarantee to double my turnover? A: Of course I can’t. I have never met you before. Although I’ll give you all the plans, advice and encouragement. I can’t run the business for you. That’s down to you. But the next best thing I can do is guarantee you don’t risk any money finding out if my advice really works. 

Q: If you’re so good, why are you helping me? A: First, I love making money. I also enjoy working with smaller companies but cannot justify working with the cleaning industry, as most operators are small local businesses. 

Q: So I can try the system and if it’s not working for me get a full refund. A: Yes, I want you to benefit from my system. If you follow my advice I guarantee that you will start to see substantial grow in your business. If for any reason, even if you have not followed through, you want to cancel – just drop me a line and without question I will refund your payments. Of course you are free to stop at any point with no more payments being due. 

Q: So I can get your advice and still cancel with a full refund and keep the bonuses. A: Yes, You still get my software, web site, bonus reports etc.

Q: This all sounds great until you come to try it. I find it difficult to get the motivation to get started. What can you do to make sure I implement. A: I couldn’t agree more! That’s why a big part of my commitment to you over the next year is to get you fired up, out of your chair, forget wasting time and get you to start doing things that will change your business, your lifestyle and your enjoyment of life. 

Q:  What if my competition uses the same system? A:  In my experience only a small percentage of cleaning companies will take me up on my offer. The ones that do will not have a problem – I guarantee you will increase your turnover dramatically. The demand for cleaning is massive. There is plenty of work to go round. I you require exclusivity for you catchment area please give me a ring as this can be arranged.

Q: Do I have to commit to 12 months A: No. You can cancel at any time, but let’s be straight with each other here. I’m investing my time and money over the next year to help you build your business. All I ask in return is that you show a